Had a great conversation with the online news site eMedia Vitals. This interview is turning out to be really useful for us in explaining what WaPo Labs does.
Here’s a good excerpt:
The design meets Ravindran’s objective of a “tuning” option that doesn’t overburden users who want to customize their experience but is also easily ignored by users who want the stories selected for them.
“We’re OK with 95% of users never utilizing tuning if they don’t want to,” he explained. “But it’s there if someone really wants it. You need a strong implicit experience for the lightly engaged, but you need to give an escape outlet when they want to engage more heavily.”
Thanks to the site for talking to us at such depth!
The team working w/ the Post’s technical team and newsroom just launched Personal Post. You can read about the launch on TechCrunch here: http://techcrunch.com/2012/02/23/washington-post-personal-post/.
The Washington Post Company was among the most experimental of the old media companies on Facebook this year, launching its Social Reader application. A news aggregator that features Washington Post content, as well as stories from other sites, it suggests stories based on what your friends have read.
“News today is editor-centric, what we’ve built is a friends-centric reader experience,” says Vijay Ravindran, chief digital officer at the Washington Post. “It starts with the simple premise that if you could see what your friends are reading, the news would be more interesting.”