The team working w/ the Post’s technical team and newsroom just launched Personal Post. You can read about the launch on TechCrunch here: http://techcrunch.com/2012/02/23/washington-post-personal-post/.
The Washington Post Company was among the most experimental of the old media companies on Facebook this year, launching its Social Reader application. A news aggregator that features Washington Post content, as well as stories from other sites, it suggests stories based on what your friends have read.
“News today is editor-centric, what we’ve built is a friends-centric reader experience,” says Vijay Ravindran, chief digital officer at the Washington Post. “It starts with the simple premise that if you could see what your friends are reading, the news would be more interesting.”
The Trove Windows Phone 7 app is now out, and it was really nice to see it get coverage on WP Central alongside some brands that have a little bit more history than our 2+ month old personalized news initiative. Thanks again to Microsoft and PushButton who’ve been great partners for us to work with. More news soon on this front…